Joseph Duggan | Malden Real Estate, Medford Real Estate, Melrose Real Estate


Putting your home on the market is a life-changing decision and, for some people, it may involve conflicting feelings.

Ideally, all members of your family should be on board with the decision to sell. If you, your spouse, or your kids are ambivalent or even against the idea of moving, it could send a negative message to prospective buyers, estate agents, and others. Helping your family stay positive and motivated can ensure that everyone is pulling in the same direction.

A common stumbling block for many sellers is the inclination to attach too much sentimental value to their home. While you may associate your home with fond family memories, years of hard work, and thousands of dollars in home improvements, your actual selling price should be a reflection of market conditions and the price comparable houses in your neighborhood recently sold for.

Based on a comparative analysis, your real estate agent can help you come up with a realistic asking price that will reflect both its market value and major improvements you've made in recent years. Although remodeling your kitchen or bathrooms will not provide you with a dollar-for-dollar return on investment (ROI) when it comes time to sell, prospective buyers will be much more attracted to a home that's been updated and well maintained.

When selling your home, perhaps the most important principle to keep in mind is that "You don't get a second chance to make a great first impression." By minimizing the negatives and making the most of your home's attributes, you'll be increasing the probability of selling your house within the shortest period of time

Keeping your home meticulously clean for every showing can often be a challenge, but it's a goal worth striving for. Other ways to make a favorable impression on potential buyers is to focus on maximizing your home's curb appeal and minimizing clutter -- both inside and out. While it may seem like a tall order to declutter your home, keep your lawn looking manicured, and apply fresh coats of paint where needed, you'd be surprised at how much you can accomplish by setting your mind to it. One simple but effective strategy for getting things done is to create checklists of priorities, projects, and important tasks that need to be completed. When you commit goals to writing and review your priority list every day, you'll tend to be much more organized, action oriented, and focused.

Although a lot of people take a sense of humble pride in saying that their home is "a work in progress," once it's on the market, you need to have as many of those rough edges smoothed out, as possible! Putting your best foot forward for every showing could make the difference between a fast sale and a house which lingers on the market for months!


If you intend to sell your house, it pays to learn about the home selling process. By doing so, you can understand exactly what it takes to enjoy a seamless home selling experience.

Ultimately, there are three steps to sell your house:

1. Prep Your Residence

Take some time to learn about your residence's strengths and weaknesses. That way, you can identify any problem areas in your house and allocate the necessary time and resources to mitigate any issues that otherwise could slow down your home sale.

In many instances, it is helpful to schedule a home appraisal. During a home appraisal, a property expert will examine your residence both inside and out, as well as evaluate your home in relation to comparable houses in your city or town. Following a home appraisal, you will receive a property valuation that can help you establish a competitive initial asking price for your house.

Also, scrub the floors, clean the kitchen countertops and perform extensive home interior cleaning. And don't forget to mow the front lawn, trim the hedges and complete various home exterior maintenance and upgrades as well.

2. List Your House

Adding your house to the real estate market can be simple, especially if you work with a top-notch real estate agent.

Typically, a real estate agent will meet with you and learn about your home selling goals. He or she then will help you get your house ready for the real estate market, thereby increasing the likelihood that your residence will generate lots of interest from potential buyers.

A real estate agent is a must-have during the home selling journey. This housing market professional is unafraid to provide you with honest, unbiased home selling recommendations as you proceed along the home selling cycle. As a result, a real estate agent can help you optimize the value of your residence, regardless of the housing market's conditions.

3. Negotiate and Accept an Offer

Oftentimes, home showings and open houses will be held to showcase your residence to prospective buyers. If buyers like what they see, it may be only a matter of time before you receive multiple offers on your residence.

If you receive a home offer, you probably will have a short amount of time to decide whether to accept, reject or counter this proposal. Consider your options closely, and if you are not satisfied with an offer, you should not hesitate to walk away from the proposal.

On the other hand, if you receive an offer that you like, you can accept it. At this point, a buyer may perform a home inspection to further assess the condition of your house. And if the inspection goes well, it may be only a few weeks before all of the necessary paperwork is finalized and your closing date arrives.

The home selling cycle may seem like a long, arduous process at first. Fortunately, if you follow the aforementioned steps, you can reap the benefits of a fast, profitable home selling experience.


It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.

There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.

However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.

In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.

1. Location and convenience

Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?

Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.

2. Low upkeep and utility costs

If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.

This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.

3. Storage space

Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.

Make sure your photos and listings reflect the amount of storage your home has.

4. Major upgrades

If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.

5. Pet and smoke-free

If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.

6. Natural lighting

If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.


Who says a home seller should be forced to wait many weeks or months to sell his or her residence? Instead, devote the time and resources to get your home ready for the real estate market today, and you can boost your chances of a quick home sale.

Ultimately, there are many ways to set up your residence for a quick sale, including:

1. Establish a Competitive Price

The first 30 days your home is available on the housing market are critical. But if you establish a competitive home price from the get-go, your house could sell just days after it hits the market.

To determine the right price for your home, you'll first want to evaluate the prices of residences similar to your own. By doing so, you'll be able to assess your house relative to the competition and set a fair price for your residence.

Also, consider how homebuyers may evaluate your residence when they first see it. If you examine the homebuyer's perspective, you'll be better equipped to understand your house's strengths and weaknesses and establish the right price for your home.

2. Focus on Improving Your Home's Curb Appeal

What does a homebuyer think of your residence when he or she views your house for the first time? Your house's curb appeal may impact your ability to enjoy the benefits of a quick home sale. If you spend some time enhancing your residence's curb appeal, however, you may be able to speed up the home selling process.

Simple home exterior improvements such as mowing the lawn and painting the front door could make a world of difference for home sellers. These enhancements may help your residence stand out from the competition and enable your house to generate widespread interest in no time at all.

3. Declutter and Depersonalize Your Home

Make it easy for homebuyers to envision what life would be like if they purchased your home by decluttering and depersonalizing your residence.

Taking down family photographs and putting away personal belongings may seem like a time-consuming process, but removing these items from your residence will enable homebuyers to look at your house as more than just another property. In fact, decluttering and depersonalizing your house will empower homebuyers to view your residence as a home that they could enjoy for years to come.

Selling a home can be challenging, but a real estate agent can help you overcome a wide range of home selling hurdles. This professional understands what it takes to accelerate the home selling process and will do everything possible to help you promote your residence to the right homebuyers consistently. Plus, your real estate agent can help you establish a competitive price for your house, find fast, effective ways to boost your residence's curb appeal and more.

Commit the necessary time and resources to prep your house for the real estate market. That way, you can ensure your residence stands out from others that are available and improve your chances of a quick home sale.


All house buyers have different pet peeves when it comes to evaluating homes, but there are a lot of easy fixes you can do to reduce the chances of losing a sale. Here are a few tips to keep in mind.

Squeaky doors: Lubricating squeaky hinges is one of the easiest things you can do to improve your chances of making a positive impression on prospective home buyers. A seemingly small thing like squeaky door hinges can make your house seem old, poorly maintained, and in disrepair. A squeaky door hinge is probably not going to make or break the sale of your house, but in combination with other little flaws that prospects might notice, it could have a major impact.

Weeds cropping up: Another clear signal to prospects that your property hasn't been properly maintained -- at least in their minds -- is the existence of weeds. Other than an overgrown lawn, nothing detracts from curb appeal more than weeds coming up everywhere, especially in driveway cracks, walkways, and front steps. If your home is on the market or you're considering selling it in the near future, getting rid of noticeable weeds will help improve your property's curb appeal and make a better impression on prospective buyers. If you hate the idea of handling or applying commercial weed killers, non-toxic household items like vinegar or salt have been known to nip the weed problem in the bud. Whether you use store-bought herbicides or natural remedies, make sure you don't damage any nearby plants that you want to protect. In some cases, manually pulling out weeds and carefully digging out the roots is the most risk-free approach, although it's also the most labor intensive!

Dust and cobwebs: No matter how thorough you think you've been in cleaning your house, you're probably going to miss a few spots that prospective buyers will notice. In small amounts, a little dust is not going to make or break your sale, but like squeaky door hinges, small problems add up! Areas that homeowners and house cleaners often overlook include baseboards, ceiling fans, and corners of ceilings.

Unpleasant odors: If your house smells like pets, mold, or mothballs, that sometimes can be a deal breaker. Bad odors are a major sensory turnoff that could easily sour people on the idea of making an offer on your house. Musty odors are often indicative of a larger problem, such as a damp basement, leaky pipes, water damage, or mold infestation. Eliminating odors prior to having your house shown can be as simple as doing a thorough cleaning, or as complex and expensive as hiring a mold remediation service.

The good news about preparing your home for sale is that a seasoned real estate agent can provide you with the advice, guidance, and help you need to maximize your chances for attracting offers and selling your property for its full market value.




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